Press and brand
Writing about SarvCrawl? Start here
The logo, colours, typefaces and a paragraph you can quote, plus the few rules that keep the name and the mark looking the same everywhere they appear.
About SarvCrawl
Use it as written, or shorten it from the end.
SarvCrawl crawls websites and parses documents (PDF, Office, EPUB, images and audio, with OCR for scans) into clean, searchable markdown knowledge bases for AI apps and agents. Each knowledge base is chunked and embedded, searchable by keyword or by meaning, and exportable to JSONL or CSV. SarvCrawl is made by Sarv Webs Pvt. Ltd. and is open source: Apache-2.0, with an AGPL-3.0 crawling engine. Every account starts with 1 billion free tokens.
Writing the name
The product name has one spelling.
- SarvCrawlOne word, capital S and capital C.
- Sarvcrawl, Sarv Crawl, SARVCRAWLNot lower-case c, two words or all caps.
- Sarv-Crawl, SCNo hyphen, no abbreviation.
- sarvcrawlOnly as a package or command name: npm install sarvcrawl.
The mark
The Sarv “S” in a Sarv-blue ring on a white disc. One file works on light and dark backgrounds.
SarvCrawlSarvCrawlDownloads
- Mark, vectorWeb, slides, docs, print at any sizeSVG
- Mark, 1024 pxPrint, store listings, large slidesPNG
- Mark, 512 pxArticles and social postsPNG
- Mark, 256 pxAvatars and small placementsPNG
- Favicon16, 32 and 48 pxICO
There is no separate wordmark file: set the name in Plus Jakarta Sans ExtraBold beside the mark, as shown.
Colours
Blue leads; orange is an accent, never a background.
- #3069B0
Sarv blue
Primary. The mark, links and buttons.
- #1E4779
Sarv blue dark
Hover states and text on light blue.
- #E56910
Sarv orange
Accent. Highlights and chips, used sparingly.
- #0B1530
Ink
Headlines, body text and dark bands.
- #F7F8FB
Paper
Page background.
Typography
Both are free on Google Fonts.
Headlines and text
Plus Jakarta Sans
ExtraBold (800) for headlines with tight tracking, Regular to Bold for body copy.
Code and data
JetBrains Mono
For commands, API paths and numbers, e.g. npm install sarvcrawl.
Using the mark
Do
- Use the mark as supplied, on any background: it carries its own white disc.
- Leave clear space around the mark of at least a quarter of its width.
- Write the product name in text beside the mark when the context needs it.
- Link to crawl.sarv.com when you mention the product online.
Don’t
- Recolour, outline, rotate or stretch the mark.
- Add effects, or crop the mark out of its ring.
- Use the mark smaller than 16 px.
- Imply that SarvCrawl endorses your product without our written agreement.
Press contact
For interviews, product details, screenshots or anything not on this page, write to us and a person will reply.